EDUCATION

UNIVERSITY OF FLORIDA, College of Journalism and Mass Communication, Gainesville, FL

Doctor of Philosophy, Expected December 2021

Concentrations: Mass Communication & Strategic Campaign Development

Completed Coursework

Dissertation – Evaluation of Stroke Messages Using the Extended Parallel Process Model

FLORIDA STATE UNIVERSITY, College of Law, Tallahassee, FL

Juris Master, Expected 2022

UNIVERSITY OF FLORIDA, College of Health & Human Performance, Gainesville, FL

Master of Science in Health Education and Behavior, Summer 2020

UNIVERSITY OF FLORIDA, Warrington College of Business, Gainesville, FL

Master of Business Administration, December 2010

UNIVERSITY OF FLORIDA, Warrington College of Business, Gainesville, FL

Master of International Business, May 2008

Study Abroad: London, England and Berlin, Germany

MICHIGAN STATE UNIVERSITY, College of Communication Arts & Sciences, East Lansing, MI

Master of Arts in Speech Communication, May 2001

Thesis Concentration: Persuasion & Compliance Gaining

Committee Members: Sandi Smith, Ph.D., Charles Atkin, Ph.D., Charles Salmon, Ph.D.

MICHIGAN STATE UNIVERSITY, College of Communication Arts & Sciences, East Lansing, MI

Bachelor of Arts in Speech Communication, May 1999

WORK EXPERIENCE

MANAGER BUSINESS DEVELOPMENT, UF Health Shands Hospital, Departments of Neurosurgery & Neurology, Gainesville, Florida, 2010-present

• Expand and strengthen relationships for the purpose of developing and enhancing existing referral patterns of business. Increased business in neurosurgical and stroke volumes.
• Developed and prepared market share analysis and strategies for practice expansion and affiliations.
• Gathered intelligence to proactively address physician issues, competitor strategies and market changes to contribute to business planning and marketing strategies.
• Managed, coordinated and promoted physician events and continuing medical educational opportunities to showcase service line advancements and faculty.
• Identified and communicated barriers to physician and facility access issues and facilitate solutions throughout all levels of the enterprise.
• Produced and managed the production of monthly e-newsletters, neurosurgical and neurological marketing materials, created and organized content for four websites and conducted formative research to assist with the development of advertising and promotional material.
• Attend conferences and trade shows to highlight the UF Health Neuromedicine mission and objectives.
• Created strategic plans and implemented programs for UF Health Neuromedicine.
• Expanded original role from one service line to three lines plus a Center of Excellence.
• Led and managed community outreach events for stroke, epilepsy, multiple sclerosis, TBI & concussions, movement disorders, and brain tumor awareness events.
• Assisted in the accreditation of UF Health Shands Hospital becoming a Joint Commission Comprehensive Stroke Center.

PRODUCT MANAGER SPORTS MEDICINE, RTI Surgical, Gainesville, Florida, 2009 – 2010

• Managed all marketing related activities involving the cartilage product line, including but not limited to: quarterly sales training, marketing collateral development, surgeon consultant management, monthly forecasting, inventory management and allotment, sales force request fulfillment, business plan creation, surgical technique development, supervision of financial targets (revenue, net income, profit margin and growth), product presentations, attended trade shows, developed and managed field training, field visits, case coverage and key surgeon meetings.
• Led project teams to support new product development, launched two new products and worked with the clinical trial team to ensure the success of new product lines.
• Provided monthly analysis of competition and potential market drivers.

MARKETING RESEARCH ANALYST, University of Florida Foundation, Gainesville, Florida, 2007 – 2009

• Provided timely and responsive prospect information services to support the fundraising efforts of the University of Florida Foundation while upholding the principals of the APRA Code of Ethics

PROJECT COORDINATOR, Discovery Health Connection, Gainesville, Florida, 2006 – 2007

• Created, conducted and analyzed an experiment with Discovery Education on the effectiveness of anti-tobacco products found within the Discovery Health Connection (DHC).

TEACHING EXPERIENCE

SANTA FE COLLEGE, Gainesville, Florida

Adjunct Associate Professor – “Public Speaking,” 2003 – 2006 (Fall, Spring & Summer Semesters)

Introduces students to the art and practice of public speaking as it has emerged through history to its present status today. Student’s complete extemporaneous speeches with a variety of rhetorical purposes, and emphasis are placed on methods of adapting messages to heterogeneous audiences. In essence, the course offers the rhetorical analysis and performance skills components to ensure that students can both critically analyze and orally present thoughts.

Adjunct Associate Professor – “Interpersonal Communication,” 2006 (Spring & Fall Semesters)

Examines the communication processes between people. It looks at personality types, self-image, personal identity, and communicating one on one, in groups, and in society. The course focuses on messages and meaning, verbal and nonverbal feedback, listening skills, communication barriers and breakdowns, decision making, problem solving, influence, and persuasion. The course also looks at the dynamics of emotions, gender differences, and challenges in relationships.

UNIVERSITY OF FLORIDA, Gainesville, Florida

Doctoral Student – “Seminar in Mass Communication Teaching,” Fall 2014

Research and training for teaching and supervision of student mass media.

Teaching Assistant -“Television and American Society,” Fall 2003

Instructor on Record -“Television and American Society,” Fall 2004, Spring 2004 and 2005

This course introduces students to the history of television and the medium’s effects on American society. Students will learn about the invention of television; milestones in the history of television; media effects theories; the political, social, cognitive, affective, and behavioral effects of television content; and new television technologies.

Teaching Assistant – “Elements of Advertising,” Fall 2002

The role of advertising in a free economy, and its place in the media of mass communications. A study of advertising appeals, product and market research, selection of media, testing of advertising effectiveness and organization of the advertising profession.

MICHIGAN STATE UNIVERSITY, East Lansing, Michigan

Teaching Assistant – “Communication Campaign Design & Analysis,” Spring 2000

Design and analysis of campaigns presented through mediated channels including electronic and print media.

 Teaching Assistant – “Interpersonal Communication,” Spring 1999

Principles and practices of interpersonal communication. Emphasis on effective and responsible interpersonal communication.

PUBLICATIONS

• Flowers, Kelly (2013, September). UF Center for Movement Disorders and Neurorestoration, World Leader in Dystonia Care & Treatment. Home Magazine. http://homemagazinegainesville.com/uf-center-movement-disorders-neurorestoration-world-leader-dystonia-care-treatment/.
• Bresnahan, M.I., & Flowers, K. (2008, April). The Role of Sport Involvement in the Attitude Towards Native American Sport Mascots. Howard Journal of Communications.

CONFERENCES

• Flowers, Kelly (2018, August). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature.” Paper accepted for the 18th International Conference on Neurology and Neurological Disorder, Paris, France.
• Flowers, Kelly (2018, June). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature.” Paper presented at the World Congress of Neurology, Dublin, Ireland.
• Flowers, Kelly (2017, September). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature.” Paper accepted for the International Association of Healthcare Conference, London, England. 
• Flowers, Kelly (2017, May). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature.” Paper accepted for the 26th European Stroke Conference, Berlin, Germany.
• Flowers, Kelly (2017, May). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature. Paper accepted at the 15th Annual International Conference on Communication and Mass Media, Athens, Greece.
• Flowers, Kelly (2017). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature. Paper presented at the Northern Ireland Stroke Conference 2017.
• Flowers, Kelly (2016, November). “ Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature.” Paper submitted for the European Communication Conference 2016, Prague, Czech Republic.
• Flowers, Kelly (2016, May). “Using the Extended Parallel Process Model to Examine Repeated Message Exposure to Risk Factors & Warning Signs for Stroke in the Young.” Paper accepted at the 14th Annual International Conference on Communication and Mass Media, Athens, Greece.
• Flowers, Kelly (2016). “Mass media health promotion interventions for increasing stroke awareness in young people: a systematic review of the literature.” Paper submitted for the Northern Ireland Stroke Conference 2016.
• Flowers, Kelly (2005, October). “Misrepresentation of Gay Men on the Boob Tube.” Paper presented at the Florida Communication Association Annual Convention, Kissimmee, Florida.
• Flowers, Kelly (2005, October). “Epoch Professor.” Paper presented at the Florida Communication Association Annual Convention, Kissimmee, Florida.
• Flowers, Kelly (2005, September). “A Myth Analysis of American Culture & Music: Has Eminem Become The White Savior of Rap?” Paper presented at the Celebrity Culture Conference in Ayr, Scotland, UK.
• Bresnahan, Mary Jiang, Michigan State University, Flowers, Kelly Michigan State University (2004, August). “The Impact of Sports Involvement on Social Approval of Native American Sports Mascots.” Paper presented at the World Communication Conference in Palm Desert, CA
• Flowers, Kelly (2004, October). “Following the President: An Investigation of Political Documentaries.” Paper presented at the Florida Communication Association Annual Convention, Kissimmee, Florida.
• Bortree, D., Braun, S., Flowers, K., Ford, R. and Ruth, A. (2004, March). “A New Direction for Agricultural Public Relations: Meeting Journalists’ Information Needs through the Web.”
  • WINNER: Top graduate paper at the Agriculture Communicator’s Association Conference, Lake Tahoe, NV.
• Williams, A.P., Trammell, K.D., Wu, X., Parker, B.T., Bortree, D., Valois, J., & Flowers, K. (2003, November). “The State of the Union in 2003: Primed for War and Peace.” Paper presented in the Political Communication Division, National Communication Association, Miami, FL.
• Ahern- Connelly, C., Floyd, S., Flowers, K., Mills, L., & Hyoungkoo, K. (2002, July) “Look Who’s Talking: Media Narcissism in the Coverage of September 11, 2001” Paper presented in the Political Communication Division, International Communication Association, Seoul, Korea.

AWARDS/SCHOLARSHIPS/HONORS

Professional Development Scholarship, 2006

Ralph Lowenstein Fellowship, University of Florida, 2002 – 2003 & 2005 – 2006

Knight Fellowship, University of Florida, 2001- 2006

Grinter Fellowship, University of Florida, 2004 – 2005

National Science Foundation Grant on Techno Distortion in Political Advertising and Communication. Kaid, Lynda Lee (2001-2004).

Top Graduate Paper, Agriculture Communicator’s Association, 2004

Michigan State University Scholar Athlete Award 1998 and 1999

I’ve Got Heart Scholar Athlete Award, 1999

Golden Spike Award – Four-Year Collegiate Athlete Letterwinner (MSU Swimming Team), 1995 – 1999

Finisher Multiple Running Marathons (26.2 miles) – Chicago, Rome, Berlin, Paris, San Francisco, London, Kauai, Boston, Houston

PROFESSIONAL MEMBERSHIPS

Alachua County Emerging Leaders, 2007-2009

Association for Education in Journalism and Mass Communication, 2014-2020

Association of Professional Researchers for Advancement, 2007-2017

Florida Communication Association, 2003-2020

Gainesville Chamber of Commerce Diplomat, 2007-2017

International Communication Association, 1998-2020

Junior League of Gainesville, 2003-2018

Leadership Gainesville Alumni Association, 2007-2015

National Communication Association, 2000-2020

COMMUNITY SERVICE

Florida Track Club, Board Member, 2019 – 2020

Complied with applicable laws, adhered to the bylaws, and was a guardian of the Florida Track Club mission and assets.

American Heart Association and American Stroke Association Event Co-Partner, Gainesville, 2018 – 2020

Assisted in planning, executing and organizing annual research reception as well as an UF Health Arts & Medicine community centric event.

The Players Golf Championship, Hole Marshall and Corporate Hospitality, Ponte Vedra, Florida, 2015 – 2020

Aided in reducing distractions to maintain pace of golf and help promote safety and enjoyment of the spectators.

Donate Life, Rose Bowl Float Volunteer, Pasadena, California, 2014-2018

Assisted in decorating the Donate Life Rose Bowl float dedicated to those who have saved lives through donated organ, eye and tissue donation and transplantation.

1⁄2 Marathon & Marathon Pacer, Multiple Locations, 2014 -2020                 

Tasked to complete the course in a given time and encourage runners throughout the race to assist them to achieve their performance goal.

Gainesville Heart Ball American Heart Association, Executive Committee Member, Gainesville, Florida 2014-2015

Interacted with high-level decision makers and community leaders. Set and meet aggressive fund raising goals by building new client relationships and maintaining existing donors. Securing corporate sponsorships and individual donation. Assisted in the management and recruitment of the research fundraising event.

University of Florida Gainesville Young Alumni Committee (GYAC), Gainesville, Florida, 2008-2010

The University of Florida’s Young Alumni Program was established to identify the needs of alumni who are age 35 and younger. The mission is to strengthen the Young Alumni connection to the Gator Nation and dedicate programs that would be of interest to young alumni, such as community service projects, career networking, travel opportunities and social activities.

Leadership Gainesville XXXIII, Gainesville Chamber of Commerce, Gainesville, Florida, 2006 -2007

Member of Leadership Gainesville, which represents business, labor, law, religion, civic groups, the arts, minority organizations, education, health care, government, human services and volunteer organizations in order to build a resource of community leadership on a planned, continuing basis.

Alachua County Children’s Alliance, Marketing and Communication Committee Member, Gainesville, Florida 2007 – 2008

Assist in establishing and developing advertising and promotional material to support the community agencies that provide services that coordinate, collaborate and communicate on behalf of the children of Alachua County.

University of Florida College of Journalism And Mass Communication Alumni Affairs Committee Member, University Of Florida, Gainesville, Florida 2004 – 2005

Reviewed the structure of teacher evaluations and instructions for revisions and maintenance. Solicited nominations and prepared ballots for faculty members to elect new Alumni of Distinction.

Association for Education in Journalism and Mass Communication (AEJMC) Conference Reviewer, University of Florida, Gainesville, Florida, Spring 2004

Examined and evaluated several papers for submission for the political communication division of the AEJMC national conference.

Graduate Students of Mass Communication Association Board Member and Secretary, University of Florida, Gainesville, Florida 2003 – 2004

Assisted in the planning of fundraising and morale elevation activities, as well as recorded and distributed monthly meeting minutes.

Gainesville Junior League, Media Liaison & Assistant Co-Chair, Gainesville, Florida, 2003 – 2008

Responsible for the organizing and assembly of all media press releases and kits for the Ronald McDonald “Trading Spaces” project conducted for the provisional class of 2004, the Toy Drive 2004 and 2007, Sweet Potato Queen event 2005 and the Tour of Kitchens 2006, 2007 and 2008.