Flowers_Health Communication Seminar Syllabus 2015

Course Description:

Acquaints students with a broad understanding of health communication. The course covers the full spectrum from theories and research on media influences to the design, implementation and evaluation of media campaigns to promote public health goals.

Course Learning Objectives

• Discuss and evaluate effective health promotion materials in terms of campaigns and worksite health promotion.
• Prepare a digital media-based health communication campaign by clearly articulating the program needs, strategies, resources, and accomplishments that focus on highlighting one specific disease state or condition.
• Analyze theories and models of health assessment, including health belief, stages of change, social learning, diffusion of innovations, and organization change and be able to apply to health communication.
• Evaluate and implement program-planning communication strategies for preparing organizational and community wide initiatives i.e. media relations, media advocacy, social marketing, and counter advertising.
• Explain the health communications processes model to design a range of communication initiatives, including public service announcements, advertising, campaigns, promotions, and sponsorship.
• Produce and conduct selective in-service training programs for targeted groups.

This course is under development and will not be taught in Spring 2015.